The SHERMAN campaign highlights seven factors that put people at greater risk of having a fire, or being less likely to react to a fire:
SmokingHoarding
Elderly people or those who live alone
Reduced mobility, hearing or visual impairments
Mental health issues
Alcohol misuse, drugs/medication dependence
Needing care or support
It aims to increase both public and professional awareness of the risk factors. It encourages them to contact with the fire service through a safe and well check.