April 29, 2026

Gloucestershire: Gloucestershire Fire and Rescue Service urges public to 'Be Water Aware' as warmer weather arrives

 

Gloucestershire Fire and Rescue Service (GFRS) is urging people to take extra care in and around water as the weather starts to improve, as part of the National Fire Chiefs Council’s (NFCC) annual Be Water Aware campaign.


Running from Monday 27 April to Sunday 3 May, the campaign highlights the ongoing and preventable risk of accidental drowning.

Between 2019 and 2024, 1,602 people across the UK lost their lives in accidental drowning incidents. Of these, 56 per cent occurred in inland waters such as rivers, lakes and reservoirs. Half of those who drowned did not intend to enter the water, with slips, trips and falls a leading cause.

The campaign also warns against the dangers of entering open water to cool down. Cold water shock is a serious risk, as sudden immersion can trigger an involuntary gasp, rapid breathing and panic, making it difficult to stay afloat and significantly increasing the risk of drowning.

GFRS continues to work with partners across Gloucestershire to promote water safety, including community engagement activities and water safety education.


Information provided by Lyneham HIVE